I helped my fans connect with my original music by being a part of the creation process, and grew my TikTok following to over 100k.
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Direction, Music Composition, Music Production, Social Media Campaign Production, Merchandise Production, Music Video, Design, Web Development, Community Moderation
Client: Me
Year: 2020-Present
Video asset for crowd funding ad
Music Video for my single “Ya Me Voy al Sol”
During the pandemic I crowd funded over 10 original singles, music videos, and merchandise by allowing fans to purchase a vote on which songs got created and released on streaming networks. I made motion graphics explainer videos to onboard fans to the voting process and share the project on social networks. I then created lyric videos and designed exclusive merchandise so fans could celebrate the completion of the songs they helped bring to life.
Creative asset for merchandise used on e-commerce site.
Detail of merchandise
Music video for my single “Don’t Come Home”
Creative asset for merchandise created for the release of my single “Better Off Without You”
In 2022 I was able to grow my Tik Tok following from 15k to 100,000 by creating original content exclusively in Spanish for my Latinx fans. I then created a pipeline to direct fans to my What's App number so that I could push future updates regarding music and merchandise to them directly instead of relying on the algorithm.
Creative asset used on my website to onboard fans to my What’s app group.
Music video for my single “The Circle”